Hand crafted · Made on Hill Street · Lab grown
Born fromLight.
Real diamonds, set by hand in the Downtown LA jewelry district. Everyday luxury with California light in every facet.
- Graded in-houseEvery stone checked on Hill Street
- VS · F–GOur standard clarity and color
- 14K gold18K and custom on request
- Insured shippingTracked from our bench to you
The collection
View allSolitaires, set by hand
Custom, start to finish
From loose stone to your hand
- 01
Pick the stone
Choose shape, size and color with us. Every lab-grown diamond is graded in-house.
- 02
Design it
We sketch and model your piece in CAD, then 3D print it so you can see it first.
- 03
Set by hand
Cast and set by our bench on Hill Street, in the heart of the LA jewelry district.
- 04
Wear it
Finished, polished and shipped insured, ready for everyday light.
Our roots
Raised in the diamond district
Don Key started on the brokering tables of LA's diamond district and grew up inside a family jewelry trade. We were among the first to bring lab-grown diamonds to the US market, and we still make every piece a few blocks from where it began.
VSClarity
F–GColor
14KStandard gold



