Same diamond, totally different energy. Here's how we'd match you, based on years of watching people try them on at the bench.
Round: the classic
You want: maximum sparkle and a stud you'll never get tired of.
The round brilliant is cut to throw back the most light of any shape. Four prongs hold it securely and let in light from every side. If you only ever own one pair, make it this one. Shop round
Oval: the quiet flex
You want: something a little different that looks bigger for the money.
Ovals are longer than they are wide, so the same carat weight looks larger face-up and lengthens the line of the ear. Elegant, slightly vintage, very flattering. Shop oval
Princess: the modern edge
You want: clean lines and a crisp, architectural look.
Square with pointed corners, held by V-prongs that protect each tip. Princess cuts have bold, flashy sparkle and look sharp with a minimal wardrobe. Shop princess
Bezel: the everyday armor
You want: studs you can sleep in, work out in and forget about.
A smooth rim of gold wraps the stone, so nothing snags on sweaters or hair. It also frames the diamond in gold, which makes it read a touch bigger. Shop bezel set
Still torn?
Put them side by side in our piece builder, or try every shape on your own ears with the virtual try-on. Want a shape we don't stock, like pear or emerald? We'll make it for you.