The Journal

Why We Hide a QR Code in Every Gift Box
Why We Hide a QR Code in Every Gift Box
The best part of a gift is the moment it's opened. So we made that moment last a little longer. Read more...
The 2-Minute Routine That Keeps Your Diamond Blinding
The 2-Minute Routine That Keeps Your Diamond Blinding
A diamond doesn't get dull. It gets dirty. Here's the at-home clean we'd do on the bench, in two minutes. Read more...
How to Insure Your Diamond Jewelry (Without the Headache)
How to Insure Your Diamond Jewelry (Without the Headache)
Lost studs happen. Here's how to protect your piece in about ten minutes, and the document you'll need. Read more...
Round, Oval, Princess or Bezel: Which Stud Is Actually You?
Round, Oval, Princess or Bezel: Which Stud Is Actually You?
Four studs, four personalities. A quick guide to shapes and settings, from the people who set them. Read more...
The Millimeter Rule: What Size Diamond Studs Should You Actually Buy?
The Millimeter Rule: What Size Diamond Studs Should You Actually Buy?
Carats tell you weight. Millimeters tell you what people actually see. Here's the cheat sheet we use on the bench. Read more...
Natural or Lab-Grown? An Honest Answer From the Diamond District
Natural or Lab-Grown? An Honest Answer From the Diamond District
We set both, so we have no reason to spin you. Here's how natural and lab-grown diamonds really compare, and how to choose. Read more...