Your vision. Our craft.
One-of-a-kind jewelry built around you: your stone, your setting, your story. Natural or lab-grown diamonds, colored gemstones, any karat of gold. You choose every material, and we make it entirely yours.

Jewelry that is only yours.
We bring the heritage of the Los Angeles diamond district together with CAD, 3D printing and CNC precision to turn your idea into an heirloom. An engagement ring you've been sketching for years, a pendant with meaning, a family piece reborn: we handle every detail from the first conversation to delivery.
No surprises and no pressure. You see your piece before it's made.

Your materials. Your call.
Natural diamonds
Mined diamonds sourced through our diamond district network, graded by our bench before they're set.
Lab-grown diamonds
Real diamonds grown above ground. More size for your budget, graded in-house with a Certificate of Authenticity.
Colored gemstones
Sapphire, emerald, ruby, morganite and more. Or bring a stone you already love and we'll design around it.
Any karat gold
10K, 14K, 18K or 22K in yellow, white or rose gold, plus platinum. Mix metals if you like.
From idea to heirloom.
Consultation
Share sketches, screenshots or just the spark of an idea. We talk through style, stone and budget, in person in LA or by video.
Digital blueprint
We build a precise 3D model for your review and can 3D print it, so you see every angle before any metal is cast.
Stone selection
We show you a shortlist of lab-grown diamonds matched to your design and budget, each graded in-house for cut, color, clarity and carat.
Master crafting
Cast, set and hand-finished on Hill Street, then polished and shipped insured to you.
Precision you can feel.

“Jewelry is the most personal art form. It carries our stories, our milestones and our legacy.”Don Key · Custom design studio
Everything you want to know.
How long does a custom piece take?
Most pieces take 4–8 weeks from final design approval to delivery. We'll give you a realistic timeline before any deposit.
What's the starting budget?
Custom work typically starts around $800 for simpler designs with lab-grown diamonds. Multi-stone settings, detailed metalwork and heirloom resets scale from there, with no hidden costs.
Can I choose natural diamonds instead of lab-grown?
Yes. Custom pieces can use natural or lab-grown diamonds, colored gemstones, or a mix. We'll show you options side by side so you can compare look and price.
Which golds can you work in?
Any karat you'd like: 10K, 14K, 18K or 22K, in yellow, white or rose gold. Platinum too. Our ready-to-ship pieces are 14K.
Can you use a stone I already own?
Yes. We love heirloom resets. Your stone is assessed and graded before we design a new setting around it.
Can I upgrade my Don Key diamond later?
Yes. Bring back your Don Key diamond and pay the price difference plus a $50 upgrade fee. A new setting, if your bigger stone needs one, is quoted separately at a discount. See how upgrades work.
Do I need to know exactly what I want?
Not at all. Many of our best pieces started as a saved screenshot or a feeling. A mood board is a perfect starting point.
Is there a consultation fee?
Your first consultation is complimentary. A design deposit is collected when we move into 3D modeling, and it goes toward your total.
Let's build something remarkable.
Tell us what you have in mind. A real person on Hill Street reads every request and replies within 48 hours.
- Free, no pressure, no deposit to start
- Video call, phone, or in person on Hill Street
- Bring sketches, screenshots or just an idea
Start from a classic
Build it your way
Pick the piece, shape, setting, stone and gold. Watch it come together, then add it to your bag. Want something one-of-one? Scroll down and tell us.
VS clarity · F–G color · graded in-house, with a Certificate of Authenticity. 18K and custom on request.
Any shape, made to order
Find your shape
Tap a shape to see its real size at your carat, how big it looks next to a round, and who it suits.
Ring size finder
Find your ring size
Match a ring you own on screen, measure your finger, or print a sizer.
Use a method on the left.
Full size chart
| US | UK | EU | Diameter mm | Circ. mm |
|---|
Between sizes? Go up half a size. Wide bands fit snugger, so size up for bands over 6 mm.
Fit guide
Where will it sit?
Tap a length to see where a pendant lands.
Want a different length? Add a note at checkout or reach out and we will make it.



